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IIBS Consulting recommends users become aware of web standards.
Web standards, like all standards, are technological specifications which use broadly accepted ideas and industry best practice, and importantly they are free to use. It is the combination of of all these elements that allow us all to benefit and prosper. It's this success of these standards that has made the web the universal medium it is today.
Whether you are an individual, a community or a business being platform independent, will ensure that your site, and your visitors will be part of the ever expanding nexus of information.
Even, if you can't or don't want to absorb the technical aspects, knowing that there are common ways that everyone can use to put web technologies together is crucial information, no matter what your goal or enterprise.
The World Wide Web Consortium (W3C) is one of the most important organistations for putting together the people and the ideas to improve current web technologies and to build the web of the future.

World Wide Web Consortium - Timeline of the Web
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